IPSY

For this campaign with IPSY, I led the art direction and production of a visually-driven content series tailored for both social and web platforms. From concept through to capture, I created original imagery that reflected IPSY’s bold, beauty-forward brand language. With hands-on involvement in photography, retouching, and post-production, I ensured each asset not only looked stunning—but told a cohesive visual story across every touchpoint. The final work delivered high-impact, scroll-stopping content that elevated the brand’s digital presence and reinforced its identity across channels.